driving growth for industrial component
manufacturers and distributors
Growth strategy development and tactical execution by industrial professionals
about heron
Consulting should deliver tangible results.
It's not expensive presentations or telling you what you already know about your business.
It's real experts, with real experience, standing shoulder-to shoulder with your team to activate growth strategy.
more design wins. period.
Whether you are a component manufacturer or a trusted technical distributor, your goal is the same - to solve customer problems and get designed-in on more bills-of-materials.
Early supplier engagement is the key. Today's environment presents unique challenges working with design engineers. You need a robust digital capability to engage designers during their workflow - when they are researching solutions and seeking specialized guidance.
57% on average of a customers buying journey is done before proactively engaging vendors(1). You need to have a tactical strategy and toolkit, digital and non-digital, to engage the right customers at the right time in order to win business.
This is not easy and you can't do it for broad market applications. You need to focus on micro-segments of customers that highly value / need your solutions.
what we do
It's all about focus and competitive differentiation
Often your products can be used in many industry applications - but without focusing on the most attractive market segments where you can deliver and secure the most value, you risk the following:
-
Bloated quote funnels = missed high-value opportunities
-
Dilution of sales and engineering resources
-
Relying on price-centered conversations due to lack of focused resources nurturing the right applications
We will clearly define the right customers that value your most differentiated component features and enable your teams to achieve early design wins